Emergency lockouts
Someone locked out right now, often on a phone, choosing fast.
Campaigns built around calls and the areas you can reach quickly. Landing pages lead with the phone number and response area. Follow-up is a fast callback.
Locksmith growth partners
More of the right jobs for your locksmith business.
We work alongside locksmith owners across New Zealand and Australia to improve their marketing, generate more enquiries and focus growth on the services and areas that matter to the business.
From getting found on Google to understanding which enquiries turn into work, we help you decide where to focus next.
Want to know if your area is available first? Check your territory. We check availability by hand and reply by email.
One locksmith per agreed territory. Direct access to Alex and Matt. Backed by Catalyst Digital.
locksmith christchurch
Illustrative search ad
Adyour-locksmith.example
Your Locksmith in Christchurch
Locksmith services for homes, vehicles and businesses. Get in touch to discuss what you need.
Call your local locksmith
locksmith-christchurch.example
Christchurch Locksmith Services | Residential & Commercial
Professional locksmith services in Christchurch. We handle all types of locks and keys...
another-locksmith.example
Mobile Locksmith in Christchurch
24 hour mobile locksmith service. Car, home and business lockouts...
0:00 / 0:00
"Working with Matt and Alex has been a breath of fresh air."
Sara Andrew
Marketing & Administration · Ross Galt Lock and Alarm · Christchurch / Canterbury, New Zealand
Excerpt from her Catalyst Digital testimonial+42%
Total conversions · 2025 vs 2024
Recorded Google Ads conversions, 2025 compared with 2024, as reported by Catalyst Digital. Not confirmed jobs or revenue.
See locksmith results →Your business
Not every locksmith job needs the same marketing.
A same-day lockout and a commercial security quote are different enquiries. We start with the work you want more of and only promote the services you actually offer.
Automotive keys
A lost or spare car key, usually for a specific make and model.
Targeting by vehicle and key type, with clear travel limits. Pages show the vehicles you work on so you get fewer jobs you can't do.
Residential work
Lock changes, rekeys and upgrades, often planned around a move or a break-in.
Local search and Google Business Profile carry more weight. Enquiries turn into quotes and booked visits, so follow-up timing matters.
Commercial security
A facilities manager or business owner after a quote for access control or master keying.
Fewer, larger enquiries with a longer decision. Pages and forms are built for quote requests, and we judge success on qualified quotes, not call volume.
What we deliver
Google Ads, local search and websites, built around your jobs.
01
Google Ads
Google Ads built around the work you want more of, with clear measurement of what comes in and honest limits on what can be tracked.
Learn more02Local SEO
When someone searches for a locksmith nearby, most call one of the first few businesses they see. We improve your Google Business Profile and website so you have a better chance of being one of them.
Learn more03AI SEO
People also ask ChatGPT, Gemini and Perplexity for recommendations. As part of our full SEO service, we check how often you appear in AI answers and improve the content and signals those tools rely on. No one can guarantee a recommendation.
Learn more04Landing Pages
A campaign landing page is a focused page for one service, built for people clicking your ads. Response includes one. It isn't a complete website: if you need a new site, see Foundation.
Learn more05Website Design
Foundation is our one-off website build, available on its own or alongside any retainer. If your current site is suitable, you don't need a rebuild. We'll confirm pages, hosting and ongoing support costs in your proposal.
Learn moreHow the partnership works
We help you decide where to focus next.
01
Understand your goals
The jobs you want more of, the areas you cover and how much extra work you can take on.
02
Agree priorities
Which services and areas to focus on first, and what a good enquiry looks like for you.
03
Deliver campaigns
We run the work in your package and make changes when the evidence supports them.
04
Review and improve
Monthly reporting on every package. Authority and Market Leader add regular meetings and performance reviews.
Example, not a client result
If enquiries are increasing but booked jobs are not, we review lead quality and follow-up with you before recommending more ad spend.
What reporting looks like
A monthly scorecard you can act on.
Each month you see what came in, what turned into work and what we'll change next. Booked-job figures come from the outcomes you share with us, so the picture is only as complete as the information we have.
What we can measure depends on your package and the systems you use. We'll confirm exactly what's tracked before we start.
Sample monthly scorecard
Demonstration data| Measure | This month | Change |
|---|---|---|
| Enquiries (calls and forms) | 46 | +6 on last month |
| Qualified enquiries | 31 | +4 |
| Booked jobs (from your updates) | 18 | No change |
| Ad spend | $1,850 | +$150 |
| Ad spend per booked job | $103 | +$8 |
What we'll change next
- Qualified enquiries are up but booked jobs are flat. Before adding budget, we'll review the missed and declined calls with you.
- Automotive key enquiries are converting best. We'll move budget towards those searches next month.
Choose your level
Three packages. Fixed monthly prices.
Response
$1,270 NZD
per month, excluding GST and ad spend
Best for: Owners wanting more relevant enquiries.
Google Ads plus Local SEO, with call and lead tracking with qualification. Built for operators who want consistent inbound call growth and clarity on which enquiries become real jobs.
Ask about ResponseAuthority
$2,470 NZD
per month, excluding GST and ad spend
Best for: Owners wanting clearer job outcomes and ongoing growth guidance.
Google Ads plus full SEO. Built to dominate both paid and organic search across your service area.
Ask about AuthorityMarket Leader
$4,500 NZD
per month, excluding GST and ad spend
Best for: Established operators ready for wider acquisition activity.
Full marketing service. Built for larger operators and multi location security companies.
Ask about Market LeaderNeed a new website first? Foundation is a separate one-off build, from $2,500 NZD. See Foundation
The people
Work directly with Alex and Matt
Alex Murray
Strategy & Director
Founder and director of Catalyst Digital. Leads strategy and the regular performance reviews.
Matt Caldwell
Build & Optimise
Google Ads + SEO specialist who also builds the websites, tracking and conversion systems.
On-site with a client
Parent company
A locksmith focus, backed by a Christchurch agency.
Unlocked Search is Alex Murray and Matt Caldwell's service for locksmith businesses, backed by Catalyst Digital, a digital marketing agency based in Christchurch. Our wider experience with Google Ads, SEO and websites comes from Catalyst's work with local service businesses across a range of industries, not only locksmiths.
We work with one locksmith per agreed territory. Before you join, we check availability against our existing clients and agree the area covered. While you're with us, we won't take on a competing locksmith or security business in that territory.
You deal directly with Alex and Matt. Retainers run month to month with 30 days' notice, and you keep ownership of your ad accounts and the assets we build.
- 01
One locksmith per agreed territory
We won't take on a competing locksmith or security business in your agreed territory while you're with us.
- 02
Clear reporting
A plain-English monthly report: what came in, what turned into work and what we'll change next.
- 03
Month to month
Stay because it's working. Retainers run month to month with 30 days' notice.
FAQ
Questions before you book
Ad spend is separate from our monthly fee and is paid to the ad platforms. The right starting budget depends on your area, competition and the work you want, so we'll recommend one on the growth call.
Not necessarily. If your current website is suitable, we work with it. Response includes one campaign landing page. If you need a complete new site, Foundation is a separate one-off build.
You do. The ad accounts and the assets we build for you stay yours if you leave.
Retainers run month to month and can be ended with 30 days' notice.
We work with one locksmith per agreed territory. We check availability by hand against our existing clients and confirm the agreed area before you sign up. You can ask from the contact page without booking a call.
Director
Alex
Build & Optimise
Matt
Contact Alex & Matt
Next step
Let's talk about the work you want more of.
Tell us about your locksmith business, the areas you cover and the work you want more of. We'll discuss where growth may be getting stuck and whether Unlocked is a good fit.
A 30-minute call with Alex or Matt. No commitment. Checking your territory doesn't need a call.
- One locksmith per agreed territory
- Direct access to Alex and Matt
- Month to month, 30 days' notice