01
Every call captured
Call tracking connects each enquiry to the channel, campaign and landing page that produced it.
Locksmith Marketing Specialists
We're Australasia's Only Specialist Locksmith Marketing Agency
We Help Locksmiths Dominate Google. We build search campaigns that keep your phone ringing.
Know which marketing spend produces real jobs. We track and qualify every call and lead, then report on what actually turned into work.
Trusted by 50+ businesseslocksmith auckland
Sponsored
Adrossgalt.co.nz
Ross Galt Lock and Alarm Auckland — 24/7 Emergency Service
Fast response across Auckland. Car lockouts, home security, commercial locks. Call now for a free quote. Trusted by 500+ locals.
0800 ROSS GALT|
4.9
locksmithauckland.co.nz
Auckland Locksmith Services | Residential & Commercial
Professional locksmith services in Auckland. We handle all types of locks and keys...
nolockout.co.nz
No Lockout — Mobile Locksmith Auckland
24 hour mobile locksmith service. Car, home and business lockouts...
4.9 avg rating
312% more leads
in 30 days · Ross Galt Lock and Alarm
Services
Everything You Need to Dominate Your Local Market
01
AI SEO
Search isn't just Google anymore. People ask ChatGPT, Perplexity, and Gemini for a locksmith recommendation — and right now, you're not in the answer. We change that.
Learn more02Google Ads
Most locksmith Google Ads campaigns are a black box. We rebuild them so every dollar is tracked back to a real call, a real job, and a real customer.
Learn more03Landing Pages
Sending Google Ads traffic to your homepage is the fastest way to set fire to your budget. We build conversion-built landing pages that turn clicks into calls.
Learn more04Local SEO
When a locked-out customer types 'locksmith near me', they call one of the first three names they see. We make sure that's you — in the map pack, the local 3-pack, and the organic results.
Learn more05Website Design
Locksmith websites should do one thing: turn the people who land on them into paying customers. Fast, mobile-first, trust-loaded, and ruthlessly focused on the call.
Learn moreCalls, leads and real jobs
Know which marketing spend actually turns into work.
Most locksmith operators cannot tell which calls came from which channel, or which enquiries became real jobs. We track every call and lead, qualify them, and show you what is producing real work.
02
Every lead attributed
Lead tracking shows where quotes and booked jobs began, so budget can move towards what performs.
03
Every lead qualified
We separate real job opportunities from price shoppers and report on the work your marketing actually creates.
0:00 / 0:00
"We'd been through three agencies before Unlocked Search. Within the first 30 days they did more than the others did in a year."
Frank
Director · Ross Galt Lock and Alarm · Christchurch, NZ
How It Works
Four steps. No surprises.
01
Audit
Free deep-dive into your current marketing, competitors, and local market. We tell you exactly where the money's been going.
02
Rebuild
New Google Ads structure, new landing pages, new tracking — built from scratch in week one, based on how locksmith customers actually search.
03
Optimise
Weekly pruning, A/B tests, bid adjustments. We work the account every week, not set-and-forget.
04
Scale
As leads increase, we scale what works and cut what doesn't. You focus on jobs, we focus on keeping your pipeline full.
Case Studies
Real locksmiths.
Real numbers.
Our Difference
Why Locksmiths Choose Us
01
Exclusive Territories
We give our locksmith partners exclusive territories and won't take on competitors where there's proximity overlap.
02Access to new feature launches, promotions and special offers passed on to clients
Clear Communication and Reporting
Digital marketing expertise combined with industry knowledge. We're always here to help and take accountability for your lead generation.
Access to new feature launches, promotions and special offers passed on to clients03
No Lock-in Contracts
Monthly retainers based on performance. Cancel anytime if you're not satisfied.
The Team
Alex & Matt. Same two people, every account.
Alex Murray
Strategy & Director
10+ years running Google Ads for local service businesses. Founded Catalyst Digital in 2014.
Matt Caldwell
Build & Optimise
Google Ads + SEO specialist who also builds the websites, tracking and conversion systems.
+312%Avg lead increase
50+Businesses served
4.9★Client rating
$2.3MAd spend managed
1Locksmith per territory
30dAvg time to ROI
+312%Avg lead increase
50+Businesses served
4.9★Client rating
$2.3MAd spend managed
1Locksmith per territory
30dAvg time to ROI
What Locksmiths Say
"We were burning through $4k a month on Google Ads with nothing to show for it. Within the first month, Unlocked Search rebuilt our campaigns from scratch. By month three, we were getting three times the calls at half the cost."
S
Sara
Ross Galt Lock and Alarm
On-site with a client
50+
Businesses served NZ & AU
Parent company
Over a decade running ads for local service businesses. Unlocked Search is where we pour everything into locksmiths.
We're Catalyst Digital, a NZ agency that's been running Google Ads, SEO and websites for local service businesses since 2014. Locksmiths, garage door repair, plumbers, electricians, financial advisers. The patterns that drive emergency-intent searches are the same whether you're fixing locks or fixing pipes.
Unlocked Search is the specialised version of that playbook built just for locksmiths, same team, same proven methodology, packaged for the quirks of the locksmith market: 24/7 service, emergency intent, and customers who decide in 30 seconds.
No long-term contracts. No vanity metrics. Just more calls, more jobs, more revenue.
- 01
Industry Focus
We only work with locksmiths. Your market is all we think about.
- 02
Transparent Reporting
Real-time dashboards. Monthly reviews. You always know where your money goes.
- 03
No Lock-in Contracts
Stay because it works, not because you're stuck. Month-to-month, cancel anytime.
Director
Alex
Build & Optimise
Matt
The only two people you'll ever work with
One locksmith per territory
Is yours still open?
Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.
No commitment. No lock-in. 30-minute call, no deck, no sales script.
- One Locksmith Per Territory
- Real Call Tracking
- No Lock-In Contracts
- Direct Founder Access