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Specialist digital marketing for locksmith businesses.

Services

  • Google Ads
  • Local SEO
  • AI SEO
  • Landing Pages
  • Website Design

Resources

  • Pricing
  • Case Studies
  • Blog
  • Contact

Contact

  • hello@unlockedsearch.com
  • 0800 UNLOCKED
  • Auckland, New Zealand
  • Google Partner
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Pricing

Pricing built around exclusivity, not packages.

Three packages, custom-quoted per business. One locksmith per territory. No contracts, no junior account managers, and no marketing fluff.

Book a strategy call

Response

For operators who want consistent inbound call growth through Google Ads and local SEO.

$1,270 NZD / $1,095 AUD/ mo

Custom-quoted per business

  • Google Ads management and ongoing optimisation
  • Local SEO: Google Business Profile optimisation
  • Custom landing page
  • Heatmaps and analytics
  • Custom lead tracker software
  • Monthly reports
  • 24/7 call and email support
  • Exclusive territory: 250,000 population catchment radius from your primary location
Book a strategy call
Most Popular

Authority

Built to dominate both paid and organic search across your entire service area.

$2,470 NZD / $2,125 AUD/ mo

Custom-quoted per business

  • Everything in Response, plus
  • 20 to 40 focus keywords
  • Dedicated SEO landing pages built for each focus keyword
  • Technical SEO
  • On-page SEO: quarterly content optimisation and internal link building
  • AI SEO
  • Integration with job management and CRM tools
  • Monthly reporting including AI visibility
  • Monthly virtual meetings and quarterly strategy sessions
  • Exclusive territory: 500,000 population catchment radius from your primary location
Book a strategy call

Market Leader

Full marketing service for larger operators and multi-location security companies.

$4,500 NZD / $3,875 AUD/ mo

Custom-quoted per business

  • Everything in Authority, plus
  • Digital advertising strategy
  • Meta Ads management (Facebook and Instagram)
  • Microsoft Ads management
  • Cross-channel conversion tracking
  • Full analytics suite
  • Custom performance dashboards
  • Dedicated Slack channel
  • Exclusive territory: 1,000,000 population catchment radius from your primary location
Book a strategy call

All prices in NZD and AUD, exclusive of GST. AUD pricing based on exchange rate of 0.861 as of April 2026.

Every Package

What's always included

  • One locksmith per territory — exclusive coverage
  • Real call tracking, not click counts
  • No lock-in contracts — month to month
  • Direct access to Alex & Matt, not account managers
  • Full ownership of every account, every asset
  • Plain-English monthly reports

FAQ

Pricing questions

No, and here's why. Every locksmith business has a different ad spend appetite, different goals, different competitive markets. We give you a starting price per package and then quote the exact monthly fee based on what you actually need. It's not bait-and-switch, it's the only honest way to price specialist work.

Foundation has no setup fee. Growth has a one-off $1,500 setup covering account audits, restructure, landing page builds, and tracking install. Scale includes a full website rebuild as the setup phase. All quoted upfront before you commit.

Yes. Always. Cancel any time with 30 days notice. We've never had a client leave for non-performance reasons, but if you needed to, you'd own everything we built and there'd be no fight.

We're not the right fit yet. Below $1,500/mo there isn't enough data to optimise meaningfully and the management fee eats too much of the budget. Come back when you're ready to scale, or look at the Foundation package once you cross that threshold.

Yes. We work with locksmiths across NZ, AU, UK, Canada and the US, one per territory, anywhere in the world. Time zones don't matter; the work does.

Alex Murray

Director

Alex

Matt Caldwell

Build & Optimise

Matt

The only two people you'll ever work with

One locksmith per territory

Is yours still open?

Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.

Check if your territory is openSee pricing

No commitment. No lock-in. 30-minute call — no deck, no sales script.

  • One Locksmith Per Territory
  • Real Call Tracking
  • No Lock-In Contracts
  • Direct Founder Access