Google Ads
Stop paying for clicks you can't measure.
Most locksmith Google Ads campaigns are a black box. We rebuild them so every dollar is tracked back to a real call, a real job, and a real customer.
Why most locksmith Google Ads burn money
- Broad-match keywords pulling tyre-kickers and curious tenants
- No call tracking — you can't tell which $40 click became a $400 job
- Generic homepages instead of high-intent landing pages
What We Do
What we actually do
Emergency-intent targeting
We bid on the searches that mean someone needs you right now — not 'how to pick a lock' or 'are locksmiths expensive'.
Call-only campaigns
On mobile, the goal is the call — not the click. We run call-only ads that book your phone, not clog your traffic.
Negative-keyword discipline
We strip out the dead weight — DIY queries, brand searches for competitors, tenant problems you can't service — every week.
Real call tracking & attribution
Every call is recorded and attributed back to the ad, keyword and landing page that drove it. You'll see the full picture, not a click count.
Bid posture for your market
We track every locksmith bidding in your territory and price our position to win the calls you want — not waste budget on the rest.
Weekly optimisation, not 'set and forget'
We're in the account every week — pruning, testing copy, shifting budget to the campaigns that pay back.
The Process
How we run a Google Ads account
Audit
We pull 90 days of data, find the leaks, and tell you exactly where the money's been going.
Rebuild
New campaign structure, new keywords, new ads, new landing pages, new tracking — built from scratch in week one.
Optimise
Weekly pruning, A/B tests, bid adjustments, and budget shifts to whatever's converting.
Report
Monthly call recordings, ROI attribution, and what we changed and why — in plain English.
Director
Alex
Build & Optimise
Matt
One locksmith per territory
Is yours still open?
Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.
No commitment. No lock-in. 30-minute call — no deck, no sales script.
- One Locksmith Per Territory
- Real Call Tracking
- No Lock-In Contracts
- Direct Founder Access