Unlocked SearchUnlocked Search

Specialist digital marketing for locksmith businesses.

Services

  • Google Ads
  • Local SEO
  • AI SEO
  • Landing Pages
  • Website Design

Resources

  • Pricing
  • Case Studies
  • Blog
  • Contact

Contact

  • hello@unlockedsearch.com
  • 0800 UNLOCKED
  • Auckland, New Zealand
  • Google Partner
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Local SEO

Be the first locksmith Google shows when someone needs one.

When a locked-out customer types 'locksmith near me', they call one of the first three names they see. We make sure that's you — in the map pack, the local 3-pack, and the organic results.

Book a strategy callSee pricing

Why most locksmiths are invisible

  • Google Business Profiles half-filled, no recent posts, no review strategy
  • No service-area pages — site has one 'Services' page covering 12 suburbs
  • Citations and directory listings inconsistent or missing

What We Do

What we do for local SEO

Google Business Profile mastery

Categories, services, attributes, photos, posts, Q&A — all maintained weekly. Most locksmiths fill it once and forget. We don't.

Service-area pages that actually rank

Individual landing pages for every suburb you cover, each one written with real local intent — not spun garbage Google penalises.

Review generation system

Automated review requests after every job, tied into your CRM, with response templates so the public ones get answered properly.

Citation building & cleanup

NAP (name, address, phone) consistency across every locksmith directory, Yellow Pages, Yelp, Apple Maps, and 40+ industry citations.

On-page SEO done properly

Title tags, schema markup, internal linking, page speed — the boring fundamentals most agencies skip because they're not flashy.

Local link building

Sponsorships, local press, supplier partnerships, community pages — the kinds of links that actually move local rankings.

The Process

How we run a local SEO campaign

01

Audit

Site, Google Business Profile, citations, competitors, keyword gaps — full picture in week one.

02

Foundation

Fix on-page issues, build out service-area pages, clean up citations, lock down GBP. Two-month foundation phase.

03

Authority

Reviews, local links, content, GBP posts — building your dominance week by week.

04

Defend & expand

Monitor competitors, defend rankings, add new suburbs, grow into adjacent service categories.

Alex Murray

Director

Alex

Matt Caldwell

Build & Optimise

Matt

The only two people you'll ever work with

One locksmith per territory

Is yours still open?

Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.

Check if your territory is openSee pricing

No commitment. No lock-in. 30-minute call — no deck, no sales script.

  • One Locksmith Per Territory
  • Real Call Tracking
  • No Lock-In Contracts
  • Direct Founder Access