Unlocked SearchUnlocked Search

Specialist digital marketing for locksmith businesses.

Services

  • Google Ads
  • Local SEO
  • AI SEO
  • Landing Pages
  • Website Design

Resources

  • Pricing
  • Case Studies
  • Blog
  • Contact

Contact

  • hello@unlockedsearch.com
  • 0800 UNLOCKED
  • Auckland, New Zealand
  • Google Partner
Unlocked Search
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Get Your Free Audit

AI SEO

Get recommended when locked-out customers ask ChatGPT.

Search isn't just Google anymore. People ask ChatGPT, Perplexity, and Gemini for a locksmith recommendation — and right now, you're not in the answer. We change that.

Book a strategy callSee pricing

Why locksmiths are missing from AI search

  • AI engines don't pull from Google Maps the same way — different signals matter
  • No structured data telling AI what services you cover and where
  • No content answering the actual questions customers ask AI assistants

What We Do

What AI SEO actually involves

AI visibility audits

We test how often you appear in ChatGPT, Perplexity, Gemini, and Claude responses for locksmith queries in your area — and benchmark vs competitors.

Answer-shaped content

AI engines pull short, direct answers. We rewrite your service pages so they're structured the way LLMs cite — not the way old SEO articles were written.

Schema & structured data

LocalBusiness, Service, FAQ, Review schema — all the markup that tells AI engines what you do, where you do it, and how trusted you are.

Citation-worthy content

AI engines cite sources. We write the kind of content that gets quoted — comparison guides, pricing breakdowns, service explainers — with you as the source.

Brand mentions across the web

AI training data leans on what's said about you, not just what's on your site. We work on building consistent mentions across local press, directories, and review platforms.

Monthly AI visibility reporting

We re-run the same prompts every month and track whether you're appearing more, less, or holding steady — across every major AI engine.

The Process

How we run an AI SEO campaign

01

Baseline

Test 50+ locksmith prompts across ChatGPT, Perplexity, Gemini, Claude. Score where you appear vs where you don't.

02

Restructure

Rewrite your highest-intent pages in answer format. Add schema. Improve citations. Build the AI scaffolding into your site.

03

Content & mentions

Publish citation-worthy content. Pursue mentions in places AI training data pulls from. Build your authority signal.

04

Re-test & expand

Monthly visibility re-tests, gap reports, and expansion into the prompts you're not winning yet.

Alex Murray

Director

Alex

Matt Caldwell

Build & Optimise

Matt

The only two people you'll ever work with

One locksmith per territory

Is yours still open?

Every week we take on one new locksmith. We'll check if your area is still available, audit what's running, and tell you straight whether we can help.

Check if your territory is openSee pricing

No commitment. No lock-in. 30-minute call — no deck, no sales script.

  • One Locksmith Per Territory
  • Real Call Tracking
  • No Lock-In Contracts
  • Direct Founder Access